Raising the Bar in a Growing Category
That’s what Q drinks believes. It makes the world’s best carbonated mixers – spectacular beverages crafted to enhance the finest spirits. MULTIPLY partnered with Q to introduce its mixers to media and consumers and help position the brand as a leader in the premium mixer space.
MULTIPLY executed a multifaceted PR program that secured large brands stories for Q, as well as targeted industry influencers to convert them to brand fans. Through one-on-one meetings with MULTIPLY’s key contacts in the beverage space, Q Drinks garnered national media attention that helped the brand obtain retail partners and overall category SOV.
MULTIPLY earned over 200 national and local placements in 1 year