Scoring major league news
BODYARMOR wanted to come out of the gate sprinting and turned to MULTIPLY to help elevate the emerging brand to superstar status by unveiling their new roster of athlete partners (Mike Trout, Rob Gronkowski, LeSean McCoy, Jason Pierre-Paul and Ray Rice). Rather than announcing the entire athletic team together, MULTIPLY created a rollout plan that highlighted each athlete and their individual announcement to keep the brand in the news for months, not days, with their super signings.
MULTIPLY also identified multiple media verticals where the story would be relevant (sports, fitness and business) and customized conversations with each, in order to maximize coverage and reach as many consumers as possible.
Over 285M total media impressions
Outreach resulted in a groundswell of news with coverage appearing in top-tier outlets such as ESPN.com, AP, Forbes.com, Men’s Health, GQ, Yahoo! Sports and MensFitness.com.