Sniffing Out Bargains With Ace Hardware
You’ve heard of Ace Hardware. We’d like you to meet Ace the dog, he can sniff out holiday deals. We created a series of Facebook videos where Ace the dog got to pick which products were the best deals.
We asked Ace’s Facebook community to guess which present Ace the dog would open. Fans made their guesses, then next day the video with Ace pawing into the winning present was revealed.
Fans who guessed right had a chance to win the product, ranging from Default Drills to a Weber Grill. Winner’s were overnighted the present wrapped in red and ready to go.
During the content series Facebook impressions shot up over 71%. Fan engagement rates doubled, making Ace the Dog the top performing Ace Hardware social content of all time.
Most engaging ace hardware social content of all time.