Corona tasked MULTIPLY with developing a campaign to help consumers “find their beach.”
For one day only beachgoers at Madeira Beach, Florida had the opportunity to order ice cold cans of Corona Extra through the Klink app for jet ski delivery right to the beach.
The beer was stored on a Corona branded boat anchored offshore, and each order was delivered to the sand via branded jet skis, complete with freshly sliced limes and Corona coolers for the ultimate carefree day at the beach. Event information, beach games and additional promotional materials were also available onshore for beachgoers at Corona information tents.
“Why hasn't anyone thought of this before?”www.delish.com
The campaign generated significant press coverage and created a gorgeous branded moment to capture and share social media content.