MULTIPLY developed a public relations-led, integrated paid, owned, social and earned campaign that helped grow sales volume for Basil Hayden’s by creating a brand and retail partnership, with Quoddy and Huckberry respectively, to handcraft the ultimate accessory for the craft bourbon connoisseur: drinking shoes.
The Basil Hayden’s + Quoddy limited edition gift set brought to life what each brand is known for: American craftsmanship and style. Each of the hundred gift sets featured four bourbon rocks glasses, artfully packaged in a handmade leather gift box and a pair of custom, made-to-order drinking shoes.
“Who among us doesn’t need a pair of butter-soft leather drinking shoes to go with our bourbon?”Forbes
Shortlisted for Consumer Marketing - Existing Product at the 2016 North America Sabre Awards.